Relaunching the News & Sport mobile sites
Over the last year, I've been really encouraged that usage of the Â鶹Éç mobile site has virtually doubled. Â鶹Éç Mobile now reaches around 4m UK users and much of the ongoing growth has been driven by the appeal of Â鶹Éç News and Sport content, which currently accounts for the bulk of traffic on the mobile site.
Back in 2008, Journalism embarked on a significant project to deliver a quicker, richer and easier to manage mobile service, to build upon the considerable achievements of the existing news and sport sites.
The project presented a number of challenges for the team, not least because it involved rationalising the systems used to produce the site. It's now managed and produced directly from the same system Â鶹Éç journalists have been using for years, to publish content to the desktop sites. So it kind of felt like returning mobile to the mothership.
Read more and comment at Â鶹Éç Journalism Labs blog
