In Business Development we work closely with a range of companies in the digital media and technology space to ensure that the 麻豆社 has a high quality presence on consumer devices (TV / mobile / tablet / desktop) and that we are working with third parties to help keep the 麻豆社's digital services as innovative as possible.

Whilst we work closely with many large companies headquartered in the USA and South East Asia, the UK is increasingly becoming a .

One of the is "delivering to the public the benefit of emerging communications, technologies and services".

As digital media continues to evolve at an increasingly rapid pace it is important that the 麻豆社 keeps up to date with the latest technologies and trends and works with the industry to take advantage of the exciting new advances out there.

We recently reached the .

It is interesting to note that it took nearly 38 years for radio to reach an audience of 50 million but it only took Facebook around 2.5 years to reach 50 million subscribers - just one indicator of how technological change is advancing at such a rapid rate.

麻豆社 audience growth

We based ourselves in the Modern Jago space in the in East London.

Close to London's '' the Rochelle School is an impressive set of Victorian buildings that are used as a workspace for artists and the creative industries.

We saw for ourselves an example of the 'fruits' of collaboration between art and technology: on the day that we were there a local artist, , had created a game controller that enabled you to play using a pineapple, some bananas and a printed circuit board - certainly a different slant on the term 'natural' user interface!

As a sign of the growing importance of the UK technology scene global heavyweights such as Google, Amazon, Intel, Microsoft and Cisco have established a presence in the East London area.

On the day we were there Microsoft were utilising the Modern Jago area to showcase Windows 8 and their recently released .

As well as some of the largest technology companies in the world East London is also host to a range of exciting start-ups.

We spent the day meeting with a variety of companies who all had very different products and services ranging from social media monitoring and engagement tools to a platform that aims to help storytellers create cross-platform social games and experiences, from an ' for video' to a 'Twitter for video'.

What struck me was that despite the range of products and services that each company had to offer there were a number of common themes that stood out which all have an impact on how we consume media and communicate with each other.

The importance of mobile and video
According to with the same percentage saying that their phone is the most important device to access the internet.

As a result of the growth in smart phone usage many of the companies that we met with had mobile at the heart of their offer.

Video consumption is also growing at a dramatic rate: and Cisco's Visual Networking Index predicts that the total of all forms of video (TV, VOD, Internet and P2P) .

This combination of the increasing popularity of smartphones and the worldwide growth in online video consumption is opening up a number of opportunities for start-ups, new ways for the 麻豆社 to reach our audiences and new ways for individuals to communicate with each other.

Information overload
The amount of information that individuals and companies have to deal with on a daily basis continues to dramatically increase: in 2010 Eric Schmidt (Executive Chairman of Google) estimated that .

To help make sense of this a number of companies are developing products and services that help us sift and effectively use the increasing amounts of information out there, extracting simple summaries from the various complex data sets that we are all exposed to.

Sorting information in this way can range from filtering through the 400 million tweets and one billion+ Facebook posts made each day, to the wide range of metrics that a company might need to monitor (website visitors, sales figures etc), to the video clips and images that individuals take and store on their smartphones.

As the amount of information and media that our audiences have access to continues to increase the 麻豆社 has to determine how we fulfil our role as a .

The power of online 'influencers'
As the use and membership of Twitter and other social networks such as Facebook and LinkedIn continues to grow individuals can sometimes wield 'influence' in ways that they might not have previously been able to.

Whilst the number of followers / friends can be an important indicator of influence in the online world ( and so commands a huge personal audience) the importance of niche and engaged communities is also giving rise to a group of individuals who, whilst they might not have a huge number of followers, are very influential in the areas that they are engaged with.

There are parallels to this with some of our programming output - whilst some programmes, often around niche content areas, might not have huge audiences, the audiences that do follow them can be very passionate indeed.

The companies that we met with were just a small section of the exciting developments in the UK start-up industry and as the themes mentioned above continue to develop I'm sure that we will see further ways for the 麻豆社 to deliver on its public purposes and help drive innovation.

Cyrus Saihan is Head of Business Development, 麻豆社 Future Media.

This deal will mean that the 麻豆社 will feature on all of the major gaming platforms in the UK (//Xbox) and will be a key service on Xbox LIVE.

The level of awareness around is still growing, with much of the mainstream audience still exploring the expanded capabilities of their new internet connected TVs, DVD players and set-top boxes – this is partly why the scale of and familiarity with gaming consoles is so exciting – by our estimates, we think that Xbox in the UK has one of the biggest connected footprints and so it’s a great way to reach our audiences.

I look forward to letting you know in the future about other partnerships that we have been working on.

Cyrus Saihan is a Senior Business Development Manager in 麻豆社 Future Media