"For years, the 麻豆社 has been looking at ways to engage more directly with it's audiences. We've promoted email addresses on air and asked for photo submissions, we've stuck comment forms on the bottom of articles, we've spend countless hours building message boards and community platforms, our staff have reviewed and approved millions upon millions of messages - and what have we learned? That all this is expensive business.

In the past, whenever the 麻豆社 has sought to do something with user generated content we've built new platforms, taken on the role of managing all the content that floods in, asserted some rights over that content (although not ownership in the vast majority of cases) and, some would argue, exposed the 麻豆社 to legal and moral risks. Furthermore, doing things in the old way had a bit of a sting in the tail - if a service really took off, and sometimes they did, the 麻豆社 would actually face increased costs because our services often don't scale well.

This project is an experiment in doing things a bit differently. Rather than building platforms, we want to help people create their own stuff on existing third party (non-麻豆社) platforms. Instead of contributors sending us content members of staff here at the 麻豆社 sifting through that content in a bid to find the good bits, we're simply going to ask contributors to tell us where they're publishing their content online and we'll keep an eye on it. The 麻豆社 won't claim any rights over the content and won't own anything..."

Our new way of doing things raised quite a few eyebrows with some, at least initially, of our motives, and others excited by our attempt to try something .

As part of the project we ran and organised some . And then you invited us . We and invited some of you to read your posts . We quoted from and linked to your posts and . Basically, we did what bloggers do through their blogs and comments and links - we had a conversation.

We have yet to write the final review of the project, in part because our time to work with the model came to an end a long time ago but the blog has carried on under a different guise. That said, below we've provided a brief summary of some of the key things we've learned from the project:

• Being part of the community by participating as equals, as opposed to participating as a broadcasting organisation keen for new content but not interested in the community, brings with it many editorial and personal rewards.
• Even if you use time saving tools such as RSS, social bookmarking and technorati, sifting through content and write posts that quote from and link to the best bits.
• People don't necessarily blog or post content about the topics, stories and events that media organisations might hope they would - and, in our experience anyway, rarely post about news and current affairs.
• As a stand-alone proposition, the amount of staff time and effort spent was high in comparison to the quantity of content generated and size of audience served. But, when we were able to use the contacts and content we found through the blog on-air that equation immediately changed. That is, in resource terms, the blog was costly as just a blog but much more efficient as a driver of radio content.
• The best way to get noticed online is links and the best way to get links is to give good links yourself. That is, you have to play by the established rules of engagement and, online, that means linking prolifically.

Many of the ideas, tools and techniques we used as part of the 麻豆社 Manchester Blog have since been embraced by other 麻豆社 Blogs, websites and programmes. Indeed, word about the model we created for the 麻豆社 Manchester Blog has traveled and , , influencing a number of interesting projects elsewhere.

As for and - well, we'll probably keep on blogging and, with any luck, will keep in touch with some of the great people we've met through the 麻豆社 Manchester Blog.

We'd like to thank all of you who took notice of or participated in the 麻豆社 Manchester Blog. You'll find links to some great Manchester blogs in our sidebar.

Finally, we'd like to say a special thanks to our good friend Kate Feld who, for a few months at the beginning of the project, became the 麻豆社's first ever local on-air blog reviewer. If you want to delve beneath the surface of Manchester by reading it's blogs, Kate's is, in our opinion, the epicenter of the local blogging community.

Best wishes - and happy blogging.

Robin Hamman and Richard Fair

I was born In Hyde in 1942 in the back bedroom of my Granddad鈥檚 second hand shop on Market Street (that's not why they called me Rose by the way!).

I have lived quite an ordinary life really, living in Scotland and London because my husbands job took us there. Like most people I plodded through life doing different kinds of jobs etc.

To cut a very long story short last year in December at the age of 60 I decided to move to Romania, my daughter Kathryn, her husband and three children had lived there for 7 years, I lived alone and just thought 鈥渨hat am I doing in Hyde when I could be near them?鈥� It was a very big decision but off I went on the 17th Dec.

The life here is so different and I love it. The Romanian people are lovely and I soon made many friends, I am learning the language but was soon able to manage to go shopping on my own, the shopkeepers were very helpful and kind. In many ways it is like living in UK in the 50's especially in the villages.

Most people grow their own vegetables and keep chickens and ducks. You often see a horse and cart even the refuse is picked up in my daughter鈥檚 village by horse and cart.

A lot of old traditions still remain here too and Christmas and Easter etc. are not as commercial just simple things are appreciated.

Weekends and holidays are very much a family affair; families visit each other after church on Sundays and go to the park or to one of the ice cream parlours for a treat. I have a telling in more detail about my life here if anyone would like to read it, there is so much to tell.

All I can say is I did the right thing even though I still love Manchester and Hyde.

.

We invited Geoff to be our guest blogger and here he explains his reasons for returning to the Blogisphere.

Once a Blogger...

In the scheme of things, blogging is a medium in its infancy: plenty of dirty nappies and the odd bit of vomit, but enough beautiful smiles and an aura of potential to make you glad it exists. Here I share a little of my own evolving experience of blogging, one of an ending followed by a beginning.

I finished blogging, back in April last year, because I ran out of steam and I had to question the whole idea that a blog must be maintained (must they go on and on like The Times and Coronation Street, or can they have endings like novels and life?).

I didn't like the thought of leaving it to gather dust, with some half hope of resurrection, and I knew that a nagging itch of gilt would continually erode my morale, like an unwritten thank-you letter that still plagues the mind long after appropriate window has passed (Happy Easter! p.s. thanks for the Christmas present). I knew I had to end it cleanly.

The End.

However, not long after I had finished blogging I found myself having involuntary blog thoughts- 'hmmm that would make a fascinating blog post' I would muse as half an idea wafted through my mind, prompted by a headline, or a friend's throwaway comment.

I suppressed the urge, helped mightily by the fact that I had no blog on which to post. But come the new year, with resolution in the air (I can still catch it's scent, though it quickly dissipates in the bleak January winds), I commit to return to wonderful world of the weblog.

The Beginning.

So, why? Why begin after you have ended?

To blog is to write, to communicate, to share a thought, to offer a comment; and to be a blogger is to have to think like a blogger. I find myself walking down the street, or reading, or watching a film, and thinking blogger-thoughts - those thoughts specifically about what to blog. To blog is to get out something that is in us, but it is also about being noticed. It is about having a voice, even if a small voice in some quiet corner of the internet.

All these are good things, or at least they have the potential to be. But also there is this: to be honest, brutally honest, I blog because I want affirmation.

Let me be profound and witty, let me be touching and thoughtful, let me be inspired and creative (one lives in hope). Then people will read my blog and say nice things about me.

You can read 40three .

Nigel in Newton-le-Willows is approaching a mid-life moment when it comes to music. 鈥淢aybe it鈥檚 the prospect of my 40th birthday (next year, not this) looming in the distance, but my music tastes have become decidedly middle of the road recently.

"The other day I compiled a CD of what I can only describe as DadRock,鈥� he says before going on to list the likes of Kate Bush, Genesis, Peter Gabriel and Eva Cassidy.

I was only musing on this week about the signs of getting older. Mine are less to do with taste and more to do with how your body begins to rebel.

Meanwhile at the other end of the age scale are on a steep learning curve when it comes to raising a child. 鈥淣ine weeks in, what have we learned?鈥� they ask. Amongst the gems are:

鈥淏abies aren鈥檛 very bright sometimes.
Parents aren鈥檛 very bright sometimes, either: it took Mummy and Daddy a while to realise that you should never change a nappy in a room with carpet.
If Mummy forgets to wash behind baby鈥檚 ears, baby starts to smell of cheese.
If Mummy isn鈥檛 鈥榓llowed鈥� to shower, put the washing on, get dressed, iron clothes or brush her teeth, then Mummy starts to smell of cheese, too.鈥�

Suddenly I don鈥檛 feel like eating my steak anymore.

The Rochdale Canal by Paul of IckleWEB

Hidden away under the streets of Manchester lie large stretches of the historic canal network.

The majority of which have been reopened over recent years to enable the public to use and walk along their towpaths once more.

For those with a few hours to spare when in the city centre, there are some impressive feats of engineering to see.

Take for example the Rochdale Canal tunnel running under the Malmaison Hotel on London Road - I counted a total of 9 different structures making up the tunnel, the brick arches over the road being the oldest, other forms of construction including riveted metal beams and also modern concrete.

It was fascinating to see such a variation in construction techniques all in one place.

For me, the biggest surprise was what I found under the adjacent 111 Piccadilly tower block.

It is as if there is a small subterranean world down there that nobody is aware of - locks, a small loading dock and a colourful mural are all hidden away under the tower block.

The building itself has been constructed on many concrete columns which are unmissable but which enable the Rochdale Canal to remain navigable.

I would definitely recommend a wander along that section of canal heading out towards Ancoats as there is just so much to see from historical structures to new building developments.

Quote of the week
Local butcher John Mettrick, speaking on , said, 鈥淢y farm is on the edge of the Pennines and with the winds we鈥檝e had this week they (the chickens) would have ended up in Sheffield.鈥�

Website of the week
Perhaps I鈥檓 being a little previous by including . There are only a couple of posts on there, but if Geoff鈥檚 previous form is anything to go by, , then we can expect a high standard of writing and interest. Welcome back Geoff.

Also a quick nod to who鈥檚 blatantly lifted a great idea from . Basically the idea is to swap short stories for useful objects. Every Day鈥檚 top three wanted item is washing up liquid, while Moustaches will settle for a massive wide screen TV.

This could kick-start a whole new trend in bartering.

The next blog post will appear after a delivery of doughnuts.

It seems that majority of bloggers are still getting over the festivities as blogs are still fairly quiet . But there are still a few interesting bits around.

Picture of the week
Ickle Web has kept us all up to date with his travels over the holiday period. But this has got to be the best picture of the week - Paul in a cow hat in Edinburgh. I presume he was there for Hogmoooooonay.

So what have we learnt this week?

The old British Council building at Grand Island is now just a shell - see '. I remember reporting from there on the day it opened. They鈥檇 spent a million pounds on a carpet. Wonder where that is now.

Tom has a new camera - see . And like the good little boy he told Santa he was, he's been letting others use it too to take photographs of the sky - see

Almost Witty doesn鈥檛 understand Girls Aloud 鈥� see

And Corrie鈥檚 Gail鈥檚 eldest was originally going to be called David Daniel Tilsley, till Gail realised his initials would be DDT - see

Let us know what you're up to via the e-mail address and we'll feature the best of the blogs here. Look out too for some guest bloggers starting next week on subjects ranging from blogging to not blogging.

So I spent a good part of Christmas away from home. Away from the computer. Away from all that food we stocked up on for fear of the shops never opening again.

And it seems that a lot of the Manchester bloggers have been (or still are) away too, with little sign of life in that place affectionately known as the blogophere. Of course the really geeky ones have still managed to update their blogs and picture sites despite being miles from civilisation or 鈥榓nother chance to watch Extras鈥�.

was heading for Inverness last time I looked while is spending a few days in that traditional New Year party hotspot 鈥� Llandudno. 鈥淭here is a creative purpose to my trip鈥�, she says, 鈥渁s I'm thinking of setting a text in Llandudno. I did some research online and on Flickr, but obviously I need to go and see everything for myself.鈥� So what are you planning on doing for the other six days of your week there?

From next week the 麻豆社 Manchester Blog will be getting a bit of a rejuvenation as mentioned in the last posting -speaking of which thanks to all those who sent me their thoughts. Actually when I say all of those who sent me their thoughts, I mean just .

We鈥檙e going to be featuring the best and worse of the Manchester Blogs each week with a picture of the week and from time to time we鈥檇 like to offer you the chance to write something for us about blogging and the blogging community as well as having non-blogging guest writers along to write about pretty much anything. We鈥檙e also looking to update the blog roll. We can鈥檛 possibly list all the Manchester Blogs 鈥� does its best to do that anyway - but we do want to know what you鈥檙e up to so we can send you some extra traffic. We鈥檒l be listing blogs on merit.

Hang on, I can hear the cat mewing. It鈥檚 that mew that says 鈥楬ey I鈥檓 on my own down here and I have a little something for you鈥�. I just hope he hasn鈥檛 bought another set of pans from bid.tv 鈥� it鈥檚 a long story.

For the next couple of days I filmed everything that moved with my phone and stayed up all night editing. I even found myself dusting off the old keyboard and creating some bits of soundtrack. Great fun and all because I was asked to speak about 鈥榰ser generated content鈥� 鈥� how to get your stuff on the TV or radio.

In the new year I鈥檓 going to be exploring this more and more through this Blog, bbc.co.uk/manchester and 麻豆社 Radio Manchester.

Just about every media outlet is asking for your texts, e-mails, pictures and video clips. Hundreds of thousands get sent in every day but few are used. Are we all missing a trick? We鈥檝e gone some way to exploring this already with the 麻豆社 Manchester Blog, but we鈥檙e only just scratching the surface.

I鈥檇 be interested in hearing your experiences of submitting text, e-mails and pictures to the media. Have you had things read out or images used? Have you tried and failed and now just given up? You can leave your thoughts here or e-mail me direct 鈥� richard.fair@bbc.co.uk - some may be quoted or read on-air, but at this stage, I鈥檒l make no promises.

I was there for the second Manchester Blog Awards. The standard of writing this year was excellent and I feel sorry for those poor guys who had to judge it 鈥� hang on, I was one of those poor guys who had to judge it. Seriously, there is something going on in the Manchester Blogesphere and that something is writing talent.

I was chatting after the awards to Chris from . He was saying the same sort of thing (although he would as he won one of the awards). 鈥淓veryone seems to have a background (in writing) 鈥� a writer looking to publish a novel or a journalist looking for another outlet.鈥�

As you would imagine Chris is well pleased with his award, 鈥淚鈥檝e never won anything before鈥�, apparently not even the egg and spoon race at school, despite those long legs. 鈥�(The Blog) is basically about what I read about Manchester that isn鈥檛 covered elsewhere in the media or on websites, so I just post them up myself so people know about them.鈥� Chris鈥� Blog 鈥� won the Best Arts and Culture Blog.

Before any of the awards were announced another Chis, Chris Killen, read some extracts from his Blog 鈥� . In the break I could hear people discussing Chris鈥� reading and I knew we鈥檇 made the right decision in awarding him Best Writing On A Blog. Afterwards Chris was obviously made up, 鈥淚鈥檓 quite chuffed. I wasn鈥檛 expecting it.鈥�

Chris admits that the is just a publicity tool where he posted a chapter a day of a story called 鈥溾��. For Chris that was just a bit of fun, but it did get him noticed by who specialise in finding new writers through Blogs. Chris has just signed a writing deal with them for a new novel.

So the bar has certainly been raised for next year鈥檚 Blog Awards and if I know the Manchester Bloggers they鈥檒l be up for the challenge.

Full list of Manchester Blog Awards Winners:
Best Personal Blog:
Best New Blog:
Best Arts and Culture Blog:
Best Political Blog:
Best Writing on a Blog:

You'll find the over on Manchizzle. Good luck!

Thankfully, doesn't tend to forget so I came across an old post I'd originally missed that points to a forum post where you can find of some of the shelters under our feet.

My favourite has to be showing a Manchester City Police poster with a list of rules for those using shelter.

The project is part of the , which takes place from the 4th to the 14th of October, and is written by author and produced by one of our favourite Manchester bloggers, (Manchizzle).

Speaking of Manchizzle... she's recently posted for this year's Manchester Blog Awards which take place on the 10th of October. Some are familar names from last year's awards but many are new.

I had a great time at last year's awards - meeting bloggers, talking blogs over a few pints and doing some interviews for - and am in no doubt that this year's event will be even better.

Sadly, I can't attend this year because I'll be on a business trip to a Networked Journalism in New York but 麻豆社 Manchester's Richard Fair is one of the judges and lots of people have already confirmed their attendance via Do try to make it if you can - it should be a lot of fun and is a great opportunity to meet some fellow bloggers.

I was sat opposite an amoeba this morning on the train that, short of bringing his quilt and teddy with him, made himself very comfortable thank you very much, carefully placing his clean trainers under the adjoining seat while plonking his wet boots (containing his feet) onto the seat along with his bags.

We had the luxury of two ticket inspectors/guards, but not the luxury of enough seats for everyone. Neither of the guards asked the lad to remove his feet and neither did any of the standing passengers. So life goes on.

The trains are busy again because the summer holidays are over and the schools are back. And so too are the Blogs.

It鈥檚 always been a dilemma for me as to what to do with my Blog while I鈥檓 away. Do you just say nothing and not post for a couple of weeks at the risk losing all your regular readership? Perhaps a simple 鈥� Blog On Holiday 鈥� posting would suffice.

Well I鈥檝e had a really great idea. Blog Sitters - a team of people who you employ to mimic your postings and live your life while you鈥檙e away. I could make a fortune 鈥� if someone hadn鈥檛 beaten me to it.

For a minute there I got really excited and then I popped 鈥楤log Sitters鈥� into Google and got 2,550,000 results the first of which was blogsitter.net 鈥� world鈥檚 first blog sitting agency:

鈥淒o you face some no-internet-days, holidays or something else that keeps you from updating your precious blog? And you know that a blog without daily updates dies very fast? Don't worry any longer! Don't worry any longer! is the plattform for bloggers who need caring people to sit their blogs.鈥� (Although I鈥檇 be a little worried that they can鈥檛 spell platform.)

I great idea, if only I鈥檇 had it five years ago. But hang on, why stop there? What about Life Sitters? People you can hire to take over your entire life while you pop off for a few weeks in Spain or Rhyl. They could Blog for you, work for you, ring your Mother for you and no one would ever know that it wasn鈥檛 you. How cool would that be?

Actually, how can we be sure that these virtual people don鈥檛 already exist?

I need more coffee in the mornings.

The 麻豆社 Manchester website is asking for your of all that moving and shaking.

Sambo reckons he and unless we're missing a whole bunch of posts about it, bloggers as a whole must not be very sensitive to things like the, uhhh, earth shaking rather a lot. If you've posted about the earthquake on your blog, myspace profile, etc by posting a comment here and we'll update this post with a link to you.