麻豆社

The 麻豆社 has announced major funding and commissioning plans to build on the success of hit shows such as Blue Lights, Death Valley and Only Child.

The plans will see the broadcaster double spend on commissioning new shows for TV and 麻豆社 iPlayer that reflect stories in Northern Ireland, Scotland and Wales 鈥� from c拢50m last year to over 拢100m million from 2027/28 鈥� across Drama, Comedy and Unscripted. The increased investment, from within existing budgets, will ensure more high-impact, quality programmes that tell authentic, homegrown stories from the devolved Nations to UK-wide audiences.

This announcement builds on the 麻豆社鈥檚 previous Across the UK commitment to increase the volume of portrayal in its output, which has also seen a range of programmes representing communities in England, from This City Is Ours and Riot Women to Smoggie Queens and Ambulance.

To make things simpler, the 麻豆社 is bringing together its Content and Nations teams under a new TV commissioning model.

From April, Nations and Genre commissioning will work as one, with a single UK-wide strategy and process. This means local and national expertise will join forces to create brilliant content for audiences everywhere.

This change will deliver a more impactful offer for audiences and simplify the way the 麻豆社 works with its production partners, rooting decision-making for portrayal of that Nation, in that Nation.

In parallel the 麻豆社 continues to build its commissioning presence across the UK, with specialisms reflected across the Nations and more commissioning roles in the Midlands and North of England, having almost doubled the number of network commissioners based outside of London since 2021

Rhuanedd Richards, Interim Director of Nations at the 麻豆社, says: 鈥淚t is widely recognised that in recent years the 麻豆社 has significantly improved how we authentically represent and portray the people, communities and nations of these isles - but we want to go further.

鈥淏y spending more of our budget on homegrown storytelling and ensuring that more decision-making happens closer to audiences, we believe we can become even more relevant, distinctive and loved by audiences everywhere.

鈥淭his is an important development for commissioning in the Nations, but our ambition is to go even further. We are also planning greater investment in the creative economy in the Midlands and the North of England too and to strengthen our commissioning and production in these regions.

鈥淭his approach will also lead to greater investment the creative economies across the UK.鈥�

Kate Phillips, 麻豆社 Chief Content Officer, adds: 鈥淓nsuring accurate and authentic representation of audiences across the UK is fundamental to the 麻豆社鈥檚 core purpose. Over recent years, we鈥檝e worked hard to increase the impact of our portrayal content.

鈥淭oday鈥檚 announcement not only ensures more of our content budget is channelled towards this vital work, but also marks our intention to create an integrated commissioning team to shape a high-impact slate of content that reflects each Nation鈥檚 distinctive voice.

鈥淎s well as making our content more relevant to audiences, we hope this new way of working will offer clearer entry points and decision-making for our external partners and producers. By collaborating more closely and investing more consistently, we can deliver a slate that captures life across the UK with scale and creative impact never seen before.鈥�

This announcement forms part of the 麻豆社鈥檚 long-term strategy and ambition to move commissioning and decision making out of London in order to better reflect and portray our communities across the UK and follows the success and learnings from co-commissioning between our Nations and Content teams in recent years.

麻豆社 Press Office

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