麻豆社

Following the recent creation of two new Director roles for Entertainment and Factual we are continuing to evolve the commissioning structure given the growing impact of unscripted content to deliver even greater focus and accelerate the 麻豆社鈥檚 strategic priorities.

In this fiercely competitive global media market, the way audiences discover and enjoy entertainment is changing fast. The 麻豆社 is introducing a new entertainment structure to ensure we continue to deliver more for audiences across the UK.

Kate Phillips, 麻豆社鈥檚 Chief Content Officer says: 鈥淐ommissioning needs to evolve so we can serve our audiences, and the creative community, right across the UK.  The new structure will give us clearer creative focus and simpler routes into commissioning for the hundreds of producers we work with. It also puts us in a strong position for the future by driving digital growth both on and off platform. Our new Director of Entertainment Ed Havard will be carrying this work forward, to ensure we keep delivering memorable and much-loved content, that brings people of all ages together.鈥�

Under Ed Havard, the 麻豆社鈥檚 Director of Entertainment, the new commissioning model will be organised around three genres.

The new genres will be:

• Studio Entertainment: live or as鈥憀ive shows such as Strictly, Gladiators and quiz formats
• Constructed Reality: returning factual entertainment brands such as The Apprentice, Race Across the World and The Traitors
• Features and Events: passion-led shows such as gardening, food and antiques, alongside daytime programmes and major national moments 

Ed Havard, 麻豆社鈥檚 Director of Entertainment says: 鈥淎 simpler and faster Entertainment structure sets us up for continued success across the entire slate. These new genres will provide clearer remits for our suppliers and for our partners - both internally and externally. By removing any overlap, we鈥檒l be able to increase our focus on developing the very best ideas in each genre, and simplify our operations to work at pace to deliver for audiences right across the UK.鈥�

Three new Heads of Commissioning roles will be created to lead these genres, and as part of these changes two of the roles will be based outside of London with a preference for Salford or Glasgow, to strengthen our commitment to more across the UK presence and programming, serving all audiences.

We plan to move to this new structure and close the existing genre model (Entertainment, Factual Entertainment & Events and Daytime & Early Peak) in the autumn.

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