麻豆社 confirms 3D coverage plans for London 2012
The 麻豆社 today announced it will broadcast some live 3D coverage to homes across the UK as part of a 3D trial during the London 2012 Olympic Games.
We have always said we believe some of 2012 should be captured in 3D, and we’re delighted to confirm our offer to audiences in the UK..."
The trial coverage will be broadcast via the 麻豆社’s HD Channel and will include:
- The Opening Ceremony
- The Closing Ceremony
- The Men’s 100m final
- A highlights package at the end of each day
The free-to-air broadcast of these events in 3D will be available to anyone who has access to a 3D TV set and to HD Channels, regardless of which digital TV provider they use.
This is one of a small number of 3D TV editorial experiments the 麻豆社 is currently undertaking, on behalf of licence payers. The 麻豆社 broadcast in 3D for the first time last year when it showed the Men’s and Ladies’ Finals of the 2011 Wimbledon Championships via the 麻豆社’s HD Channel. A number of other trials are also underway.
Kim Shillinglaw, Head of 麻豆社 3D, says: “We have always said we believe some of 2012 should be captured in 3D, and we’re delighted to confirm our offer to audiences in the UK, providing them with a new way of getting close to some of the key moments from the London 2012 Olympic Games.”
As the UK’s host nation broadcaster for the London 2012 Olympic Games the 麻豆社 has pledged to bring live sport from every venue where it’s happening. This will be the 麻豆社’s most comprehensive broadcast of the Olympics; with coverage across 麻豆社 One, 麻豆社 Three, 麻豆社 Sport website (with up to 24 live video streams), 麻豆社 Red Button, 麻豆社 Radio 5 live and 麻豆社 Mobile.
The schedule for TV and 麻豆社 Red Button has yet to be confirmed and will be released nearer to the Games, though viewers can already ready start planning their online viewing via the 麻豆社 Sport online guide at: bbc.co.uk/olympics
For the full range of 麻豆社 London 2012 content: bbc.co.uk/2012
For more on the 麻豆社’s 3D Olympic coverage see Roger Mosey’s blog
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