Austin, Texas - home to the world's leading new music festival. And for five nights, home to 麻豆社 Music and an astonishing line-up of 30 British artists brought together for a unique set of showcases.
Huw Stephens (Radio 1), Jo Whiley (Radio 2) and Steve Lamacq (6 Music) hand-picked artists running the gamut from 18 year-old rapper Dave to turntablist DJ Yoda and alt-rockers The Big Moon, while 麻豆社 Introducing and 麻豆社 Music handed the stage to cutting-edge artists like runaway success Rag'n'Bone Man and electronic composer Anna Meredith.
Welcome to Austin, Texas...
The British Music Embassy, Latitude 30
Huw Stephens introduces the Radio 1 showcase
Dream Wife
Slaves
Dave
Let's Eat Grandma
Sigrid in session for Huw Stephens
Jo Whiley introduces the Radio 2 showcase
Marika Hackman
Kate Nash
Ten Tonnes
DJ Yoda
Steve Lamacq introduces the 6 Music showcase
Holly Macve
LA Salami
The Big Moon
Jo Whiley chats with Rag'n'Bone Man ahead of the Introducing showcase
Rag'n'Bone Man
The Japanese House
IDLES
The Vryll Society
Anna Meredith opens the 麻豆社 Music showcase
Alice Jemima