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Â鶹Éç Worldwide today announced that a selection of programming will now be available for purchase and download from the iTunes Store in the UK ().

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The Â鶹Éç is the first UK broadcaster to offer television programmes on iTunes which can be purchased for £1.89 per episode and then viewed on a Mac or PC, iPod with video, iPhone or Apple TV.

"We want to give audiences a wide variety of options on how and where to view their favourite Â鶹Éç shows," said Simon Danker, Director of Digital Media at Â鶹Éç Worldwide.

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"With more people now choosing to watch TV shows on their iPods, fans of series such as The Mighty Boosh and The Catherine Tate Show can now enjoy those shows wherever they are."
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"Television programming has been incredibly popular with iTunes customers in the UK," said Eddy Cue, Apple's vice president of iTunes.

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"We're thrilled to add hit programming from the Â鶹Éç with favourites including the latest ratings winner, Ashes to Ashes."

Starting today, fans can get the latest Torchwood, Life On Mars, Little Britain, Spooks, Robin Hood and other Â鶹Éç classics from iTunes to purchase episodes they may have missed or would like to see again. Recently aired programmes, such as Ashes to Ashes, will be available on iTunes after they have been made available on the Â鶹Éç iPlayer.

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Making Â鶹Éç programming available on the iTunes Store is key to Â鶹Éç Worldwide's stated objective to secure the broadest possible distribution strategy for its huge range of television content.Ìý

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Alongside the company's existing deals with online outlets such as YouTube and MySpace and in addition to its recently announced Video on Demand (VOD) service with ITV and C4 called 'Project Kangaroo', the availability of programming on iTunes brings the Â鶹Éç’s content to millions of new viewers.

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Esther Brown

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