Ìý
Â鶹Éç News ranks one of the most objective and credible U.S. news sources in an Erdos & Morgan survey* of American opinion leaders.
Ìý
In the survey of 49 programs, which includes all flagship broadcast and cable news programs, Â鶹Éç News ranks 2 in the number of people rating the programs for objectivity – ahead of NBC Nightly News, Meet the Press and ABC World News Tonight.
Ìý
In addition, Â鶹Éç News ranks 3 for credibility (ahead of Meet the Press, ABC World News, NOVA and CBS Evening News) and 6 in overall viewership – ahead of ALL cable programs including Larry King Live, Anderson Cooper 360 and The O'Reilly Factor. Among this highly influential group of people, the Â鶹Éç also ranks 6 for being influential, and 6 for keeps me current.
Ìý
Jeremy Nye, Head of Audience Insight, Â鶹Éç Global News Division, comments: "Americans are scrutinizing their news media more than ever and levels of trust are declining, which makes the Â鶹Éç's performance on this survey particularly striking.
Ìý
"With interest in economic news at historical levels, and the issues so complex and global in scope, these opinion leaders are selecting their news provider carefully.
Ìý
"Among Americans with a professional role in steering the country through economic difficulties, the Â鶹Éç has overtaken all cable and most broadcast news programs for core news values of objectivity and credibility."
Ìý
The survey covers 'people of note' across the U.S. in both public and private sectors. It combines the audience for Â鶹Éç News programming on both Â鶹Éç AMERICA, which airs nightly newscast Â鶹Éç World News America, and on PBS which airs Â鶹Éç World News programs in major markets throughout the country.
Ìý
Launched in October 2007 and anchored by Matt Frei from the Â鶹Éç's Washington DC bureau, the Peabody award-winning Â鶹Éç World News America is the Â鶹Éç's first U.S. facing nightly newscast.
Ìý
A new-look Â鶹Éç Word News program recently launched in partnership withÌýflagship west coast PBS distributor, KCET.
Ìý
The Â鶹Éç's Mike Embley anchors the newscast from London, with Philippa Thomas contributing daily news from the Â鶹Éç’s Washington DC bureau.
Ìý
Ìý
Notes to Editors:
*The Erdos & Morgan Opinion Leaders 2008-9 survey was conducted between May and June 2008 among 1,486 respondents, representing a universe of 538,408 opinion leaders. These prominent Americans are selected based on their professional and personal influence on policy and opinions or their professional and personal accomplishments.ÌýÌý For more information on methodology, please contact Erdos & Morgan at www.erdosmorgan.com.
Ìý
Â鶹Éç AMERICA brings audiences a new generation of award-winning television featuring news with a uniquely global perspective, provocative dramas, razor-sharp comedies and life-changing makeovers.Ìý
Ìý
Â鶹Éç AMERICA pushes the boundaries to deliver high quality, highly addictive and eminently watchable programming to viewers who demand more.Ìý
Ìý
Â鶹Éç AMERICA is distributed by Discovery Networks.Ìý It is available on digital cable and satellite TV in more than 63 million homes.
Ìý
Â鶹Éç World News, the Â鶹Éç's commercially funded international 24-hour news and informationÌýchannel, is owned and operated by Â鶹Éç World News Ltd, a member of the Â鶹Éç’s commercial group of companies.Ìý
Ìý
Â鶹Éç World NewsÌýattracts 78 million viewers a week, is available in more than 200 countries and territories worldwide, and reaches 284Ìýmillion households and more than 1.6 million hotel rooms.ÌýÌý
Ìý
The channel's content isÌýalso availableÌýon 64 cruise ships, 42 airlines, 36Ìýmobile phone networks and a number of major online platforms including .Ìý
Ìý
For further information on how to receive Â鶹Éç World News, download schedules or find out more about the channel, visit .
Ìý
Ìý
Printable version
