Â鶹Éç

Â鶹Éç Worldwide today announced a deal with Microsoft in the U.S. that makes some of its most popular programming available to purchase and download for the first time from Xbox LIVE Marketplace and Zune Marketplace in the U.S.

The launch includes a number of shows that are broadcast on Â鶹Éç Worldwide's U.S. cable channel Â鶹Éç AMERICA, including Top Gear, Doctor Who, Torchwood, Little Britain, Robin Hood and Primeval.

Making programming available on Xbox LIVE Marketplace and the Zune Marketplace is an essential part of the ongoing strategy of Â鶹Éç Worldwide, the commercial arm of the Â鶹Éç, to secure the broadest possible distribution for its massive range of television content.

"Â鶹Éç Worldwide is delighted to expand its digital distribution in the U.S. in partnership with Microsoft. We believe our engaging award-winning programmes are a perfect fit for the impressive Xbox LIVE Marketplace and Zune Marketplace experience," said Beth Clearfield, Vice President of Digital Media and Business Development, Â鶹Éç Worldwide, America.

"We're thrilled to be adding a partner like Â鶹Éç Worldwide to both Zune and Xbox LIVE - bringing people quality programming like Top Gear that appeals to our passionate gaming audience." says Christina DeRosa, Xbox LIVE general manager.

Amy Broomfield