Brazilian
World Cup triumph - four times as many viewers come to the 麻豆社
Following the thrilling climax to the 2002 World Cup in which
Brazil swept Germany aside to lift the trophy for an unprecedented
fifth time, once again four times as many viewers came to the 麻豆社
to witness all the live action, rather than ITV.
路
The match averaged a strong 10 million, 62% share and an 11.6m peak
on 麻豆社 ONE (1200- 1345), while ITV's match average was 2.3m, 15%
share and a 2.5m peak.
路 The whole programme, including build-up and post match
analysis (1100-1430), averaged 7.9m, 57% share and an 11.6m peak
on 麻豆社 ONE, while ITV averaged at 1.9m, 14% share and a 2.5m peak.
路 This was the highest 麻豆社 ONE audience for Sunday lunchtime
for at least the past ten years.
Overall
tournament statistics reveal:
路
Live viewing to 麻豆社 ONE was 50% higher than to ITV1 for the World
Cup (average audience to 麻豆社 4.6m, ITV 3.0m). This is much greater
than the 9% lead the 麻豆社 had for its France '98 coverage.
路 The viewing ratio for 麻豆社 ONE over ITV1 was three and a
half to one for the matches broadcast simultaneously on both channels.
路 8 out of the 10 most watched matches were on the 麻豆社.
路 The 麻豆社 also had 50% higher audiences than ITV for their
highlights programmes (average audience to 麻豆社 3.2m, ITV 2.1m).
路
The 麻豆社's World Cup website accounted for 30% of traffic to the
entire 麻豆社i site during the tournament and had a record breaking
month in June which included:
路
Over 250 million page impressions in June (250,992,542 to be precise!)
- 185m to the World Cup website in June (Sport Online previous best
was May 2002 when the site registered 101.7m)
路 New daily record of 16m - set on the day of England-Argentina
(Friday 7 June); previous pre-World Cup best daily mark was 6.2m
(20 July 2001).
路 Approximately 130,000 e-mails to the Sports Talk section
of the World Cup site (20,000 for the World Cup interactive programme).
路 A quarter of a million downloads of Mini Motty, and half
a million accessing the World Cup warrior game.
路 Big increase in demand for video and audio - 250,000 watching
or listening to news bulletins during June.
麻豆社
Director of Sport, Peter Salmon, said: "The World Cup has been
an outstanding tournament on the pitch and across the 麻豆社.
"On
television, interactive, radio and online, records have been broken,
and we've earned the right to say that the 麻豆社 is yet again the
place for the big occasion."
Highlights
of previous viewing figures include:
England
v Brazil: Friday 21 June, ko 7.30am (simulcast 麻豆社 and ITV)
麻豆社 ONE - match average 12.4m, peak 13.1m, 71% share
- programme average 9.2m, 67.7% share
ITV
- match average 3.6m, peak 4m, 20% share
- programme average 2.5m, 21.8% share
England
v Denmark: Saturday 15 June, 麻豆社 ONE, 1130-1445
- match average 12.4m, 13.2m peak, 69.8% share
- programme average 9.8m, 64% share
ITV
Simulcast - 1130-1500
- match average 3.2m, 3.6m peak, 17.7% share
- programme average 2.6m, 17% share
Sweden
v England
ITV1, Sunday 2 June, 0930-1255
- match
average 12.6m, 13.7m peak, 83.8% share
- programme average 9.2m, 72% share
Argentina
v England
麻豆社 ONE, Friday 7 June, 1150-1445
- match average 11.9m, 13.3m peak, 83.1% share
- programme average 10.2m, 79% share
England
v Nigeria
麻豆社 ONE, Wednesday 12 June
- match average 12.2m, 13.1m peak, 84.6% share
- programme average 9.6m, 81% share
Notes
to Editors
All
these figures only account for in home viewing, so the true figures
will be higher.
Live
coverage of the World Cup semi-finals on the 麻豆社 (22.06.02)
麻豆社
ONE shows the World Cup quarter-finals (18.06.02)
麻豆社
Sport announces schedule of second round World Cup games (14.06.02)
麻豆社 to show clashing World Cup games live on 麻豆社 ONE and 麻豆社i
(10.06.02)
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