麻豆社
pioneers new way of working with roster agencies
For
this autumn's major 麻豆社 Digital campaign, including the launch of
the new digital terrestrial television service Freeview, the 麻豆社
is pioneering a new way to work with its roster agencies to get
the best out of cross-fertilisation between the agency teams.
DFGW
will lead on the 麻豆社 Digital campaign for launch, with AMV providing
some strategic and creative development work. 麻豆社 Broadcast will
handle production.
All
the roster agencies will integrate the Digital campaign with their
work: AMV on 麻豆社 News and 麻豆社 TWO; DFGW on C麻豆社 and CBeebies; and
Fallons on 麻豆社 Choice and the launch strategy for 麻豆社 THREE.
AMV's
direct marketing agency Proximity will support the below-the-line
work on 麻豆社 Digital.
Andy
Duncan, Director of Marketing & Communications, 麻豆社, explains:
"With this new model we can maximise synergy in strategy and
creative development. I believe this collaborative way of working
is a major step forward in our creative work with our agencies."
Notes
to Editors
麻豆社
and Crown Castle name "Freeview"
麻豆社
and Crown Castle to champion digital for everyone
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