The
changing face of 麻豆社 TV and Radio
All
of the 麻豆社's digital channels can now be accessed for free on Freeview,
the new digital terrestrial television service. Widening the availability
of the 麻豆社's services is in line with the 麻豆社's remit to drive digital
take up in the UK.
The Freeview package includes the 麻豆社's eight digital television
channels - 麻豆社 ONE, 麻豆社 TWO, 麻豆社 Choice, 麻豆社 FOUR, CBeebies, C麻豆社,
麻豆社 News 24 and 麻豆社 Parliament - plus interactivity from 麻豆社i and
seven 麻豆社 radio networks - 麻豆社 Radio Five Live, Five Live Sports
Extra, 1Xtra, 6 Music, 麻豆社 World Service (in English), 麻豆社 Asian
Network and the soon-to-be-launched 麻豆社 7.
The
launch of Freeview provides viewers and listeners with another way
to access the 麻豆社's digital channels. This means there are now three
ways to access the 麻豆社's digital services: satellite, cable and
Freeview (DTT).
Greg
Dyke, Director-General 麻豆社, said: "Today is an important day
in the development of British television with the launch of Freeview
- a new digital platform which means that 75% of homes in Britain
will now be able to receive digital television completely free.
"It's
also a big step forward for the 麻豆社, making all of the 麻豆社's digital
television, interactive and radio services available to many more
people at no extra cost."
Andy
Duncan, Director 麻豆社 Marketing & Communications, said: "Freeview
is a fresh start for digital terrestrial television in the UK -
providing a simple way for people way to see all the 麻豆社's digital
channels.
"Over the coming weeks, a heavyweight 麻豆社 marketing campaign
will inform viewers and listeners of the exciting digital services
available from the 麻豆社 and how you can get them."
Peter
Davies, Director 麻豆社 Strategy & Distribution, said: "We
have done a lot of work over the past few months to ensure that
as many people as possible can receive the new service.
"As
a result, 75% of homes in the UK will be within the coverage area
of all of the Freeview channels, although some will need a new aerial
to receive the service.
"The
Freeview website ()
allows viewers and retailers to check whether they live in a coverage
area." (The 麻豆社 is not responsible for the content
of external internet sites)
Information
regarding the 麻豆社's digital channels and how to access them can
be found on
.
Notes
to Editors
Freeview is managed by a consortium - DTV Services Ltd - comprising
the 麻豆社, Crown Castle and BSkyB as equal partners.
Freeview
is a simple way to get digital television. It offers UK homes up
to 30 digital channels (tv and text), plus interactivity and 12
radio networks, all free and delivered to televisions through rooftop
aerials.
Related Stories
麻豆社 World Service on Freeview digital line-up (27.10.02)
Freeview to launch on
30 October (03.10.02)
麻豆社 and Crown Castle
name "Freeview" (19.08.02)
麻豆社 and Crown Castle
to champion digital for everyone (04.07.02)
麻豆社 and Crown
Castle submit complementary applications for digital terrestrial
television licences (13.06.02)
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