Â鶹Éç
THREE reaches 16.3 million viewers in its first week on air
More
than 16.3 million viewers sampled the output of Â鶹Éç THREE for more
than 15 minutes in the channel's first week on air between the launch
on Sunday 9 February and Sunday 16 February.
This
quarter hour reach means that across all channels 39% of all 25
- 34 year olds watched Â鶹Éç THREE programming at some point last
week.
Viewers
had the chance to sample output across Â鶹Éç THREE and special zoned
areas of programming on Â鶹Éç ONE and Â鶹Éç TWO.
Â鶹Éç
THREE's audiences across the first week averaged 219,000 in digital
homes. This figure represents an almost three fold increase from
78,000, the average audience for the last quarter of 2002 for Â鶹Éç
Choice.
A total
of 25.1 million viewers sampled the output of Â鶹Éç THREE for three
minutes in its first week on air from Sunday 9 February to Sunday
16 February.
Speaking
one week on from launch Stuart Murphy, Controller Â鶹Éç THREE, said:
"Â鶹Éç
THREE has got off to an encouraging start, and it's a tribute to
the creative strength of the talent and the programme makers. These
figures show that there is an appetite in the market place for originated
British programming covering all subjects from entertainment and
drama to news and current affairs."
The
channel's originated programming was instrumental in attracting
audiences to the new digital channel. Nearly 700,000 people watched
episode one of Burn It, a gripping and original
drama commissioned specially for the launch from Red Productions,
across the first week on Â鶹Éç THREE and 0.8 million viewers watched
it on Â鶹Éç ONE.
Dom
Joly's spoof chat show, This Is Dom Joly, his first
outing for the Â鶹Éç, peaked with an audience in digital homes of
214,000 and averaged 0.5 million on Â鶹Éç ONE.
Swiss
Toni, of Fast Show fame, peaked at 297,000 digital viewers
and 0.6 million tuned in to see him on Â鶹Éç TWO.
But
successes were not confined to Drama and Entertainment programming.
The News Show, Â鶹Éç THREE's dedicated week night
15-minute news bulletin, was watched by more people in digital homes
than Channel 5 News on Thursday 13 February and peaked with an audience
of 91,000.
Celebdaq,
a unique interactive programme which combines entertainment, business
and news with the excitement of real time share trading in some
of the world's best known celebrities, was watched by a peak audience
of 94,000 in digital homes. The site has 100,000 players and receives
around 3 million hits per week.
Dreamspaces,
an arts series about modern architecture and contemporary design,
peaked at 97,000 and Body Hits, the first science
series for Â鶹Éç THREE peaked at 220,000.
Johnny
Vaughan's chatshow Johnny Vaughan Tonight peaked
at 209,000 viewers on Â鶹Éç THREE and averaged 1.1 million on Â鶹Éç
ONE.
The
EastEnders premiere on Friday 14 February became
the highest rating programme across Â鶹Éç Choice/Â鶹Éç THREE with 1.18
million viewers and a 11% share.
Notes
to Editors
•
All figures listed are for peak time viewing between 7.00 - 11.00pm.
•
The average audience per evening across the week were as follows:
| Sunday |
171,000 |
| Monday |
203,000 |
| Tuesday |
376,000 |
| Wednesday |
240,000 |
| Thursday |
300,000 |
| Friday |
225,000 |
| Saturday |
71,000 |
| Sunday |
168,000 |
•
Â鶹Éç THREE broadcasts from 7.00pm - 4.00am each day.
•
Â鶹Éç THREE joins Â鶹Éç ONE, Â鶹Éç TWO, Â鶹Éç FOUR, CÂ鶹Éç and Cbeebies as
part of the Â鶹Éç's portfolio of television channels.
THREE
is the magic number - press pack and video clips (23.01.03)
Â鶹Éç
THREE announces distinctive News and Current Affairs programmes
for the under 35s (23.01.03)
Â鶹Éç
ONE and Â鶹Éç TWO lend support to launch of Â鶹Éç THREE (07.01.03)
Â鶹Éç
THREE to launch on 9 February 2003 (19.11.02)
Â鶹Éç
unveils new logo for Â鶹Éç THREE (16.10.02)
Â鶹Éç
welcomes approval for Â鶹Éç THREE (17.09.02)
All the
Â鶹Éç's digital services are now available on ,
the new free-to-view digital terrestrial television service, as well
as on satellite and cable.
Freeview
offers the Â鶹Éç's eight television channels - including Â鶹Éç THREE
- as well as six Â鶹Éç radio networks.
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