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Â鶹Éç Sport retains The Masters in new three-year deal
Â鶹Éç Sport has retained the broadcasting rights to The Masters golf tournament by securing a three-year extension to its current contract with Augusta National Golf Club.
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The Masters has been broadcast by Â鶹Éç Sport every year since 1986 and this unprecedented deal ensures UK coverage of the world's most prestigious golf tournament remains exclusively with Â鶹Éç Sport up to and including 2010.
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The agreement provides the Â鶹Éç with live television and radio rights, plus additional online rights.
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On the new deal, Â鶹Éç Director of Sport, Roger Mosey, said: "This three-year deal marks a significant milestone in the relationship between the Â鶹Éç and The Masters.
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"We are proud of our history together, and this allows us to continue to develop the relationship – and guarantees free-to-air coverage of a truly great tournament to the UK public."
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Notes to Editors
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Current Â鶹Éç golf broadcasting rights:
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- The Open, The Women's Open and Walker Cup – live TV and online rights until 2011 and radio and online rights until 2009.
- The Ryder Cup – TV highlights, live radio and online rights until 2012.
- BMW PGA Championship, The Barclays Scottish Open, The Quinn Direct British Masters and HSBC World Match Play Championship – shared live TV, radio and online rights and highlights until 2012.
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PL2
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