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The Â鶹Éç has appointed Nicky Douglas as Director, Marketing, Communications & Audiences for Â鶹Éç Vision. Reporting into Sharon Baylay, Director, MC&A, Â鶹Éç she will take up the post in October 2009.

In her new role Nicky Douglas will help to shape the strategic brand direction for all Â鶹Éç television channels and genres (excluding Â鶹Éç News) in line with the overall strategy for Â鶹Éç Marketing, Communications & Audiences.

Additionally, as a member of the MC&A Board she will play a role in the strategic leadership and development of the division.

"Nicky’s wealth of experience of some of the world’s foremost entertainment brands will help to bring a different perspective to Â鶹Éç MC&A," commented Sharon Baylay.

"Her proven track record in successful channel and content campaigns will help us meet the constant challenge of engaging with our audiences on every platform."

Nicky Douglas will also sit on the board of Â鶹Éç Vision and work in close collaboration with Jana Bennett, Director of Vision, and her management team.

Jana Bennett said: "I am really pleased that Nicky will be heading Vision's MC&A team. Her wide-ranging industry experience will be invaluable as we continue to develop our channels, programmes and content to stand out as the best and most distinctive brands in British media."

Nicky Douglas has most recently been consulting for Turner Broadcasting and ESPN in Europe having been Senior Vice President & Managing Director, Walt Disney Television, Asia Pacific. Based in Hong Kong she was responsible for launching television channels and branded content – including High School Musical – across India, China, South East Asia and Australia.

Previously she was Managing Director, Nickelodeon UK (2000-2004) and Vice President, Marketing for Turner Entertainment Networks (1994-2000) where she supported the launch of Cartoon Network and TNT/TCM across Europe.

"I am really excited to be joining Â鶹Éç Vision which as both a viewer and a media professional I have admired for its brave creativity and innovation," concluded Nicky Douglas.

"I look forward to ensuring that the audience remains at the heart of everything that the Â鶹Éç does."

Â鶹Éç Press Office