Â鶹Éç

The Â鶹Éç attracts a record weekly global audience of 241 million people to its international news services like Â鶹Éç World Service and the Â鶹Éç World News television channel, according to independent surveys. This is up three million on last year's overall audience estimate.

However, the multimedia Â鶹Éç World Service lost 20 million short wave radio listeners during the year; reflecting the increasing global decline of the medium.

But during the year Â鶹Éç World Service attracted around nine million new viewers to its television, online and mobile services; in addition to new listeners to Â鶹Éç radio programmes through local FM and medium wave radio partner stations in a number of countries.

Â鶹Éç Global News Director, Peter Horrocks, said: "Â鶹Éç Global News's record audience demonstrates that people come to us for journalism that is challenging and asks difficult questions, yet respects different points of view and actively encourages debate.

"The figures also show the success of our multimedia strategy and investments for global audiences. But the continued dramatic decline in short wave listening shows that those audiences are rapidly changing the way they access international news. Unless Â鶹Éç World Service can accelerate its response to those changes, it will face a rapid deterioration of its impact as other technologies become more prominent in international media markets."

Â鶹Éç World Service

Â鶹Éç World Service drew an overall weekly multimedia audience of 180 million across television, radio, online and mobiles. This is eight million down on last year.

The audience losses were mainly due to a sharp overall decline in short wave radio listening during the year. Radio audience losses were particularly dramatic in Bangladesh (-7 million), India (-8.2m), and Nigeria (-2.9 m).

However, there were significant radio audience gains in Tanzania (+1.4m), and the US (+ 600,000), mainly through Â鶹Éç programmes being used on local FM and medium wave radio partner stations.

The multimedia Â鶹Éç Arabic service attracted an audience of 22 million a week, including 12 million watching Â鶹Éç Arabic television.

The Â鶹Éç Persian multimedia news and information service was hampered by the jamming of its newly launched TV satellite service and the continued blocking of its online service by the Iranian authorities. However, in a hostile environment for research, the independent surveys indicated audiences of 3.4 million, including 3.1 million watching Â鶹Éç Persian television in Iran.

Together the channels contributed a 72% increase in the estimated audience of Â鶹Éç World Service's non-English television services.

Â鶹Éç World Service continued to have strong impact in Afghanistan, where Â鶹Éç audiences are 10 million; and in Iraq where the Â鶹Éç reaches 4.5 million people each week. In Burma, the Â鶹Éç now reaches 8.5 million listeners, up 1.4 million on the last survey.

Â鶹Éç's commercial international news services

Â鶹Éç World News and bbc.com/news – the Â鶹Éç commercial international television and online news services – attracted a combined global audience of 83 million.

Â鶹Éç World News has a weekly audience of 71 million.

The news, weather and sport sections of the Â鶹Éç's international commercial site, bbc.com, increased to more than 17.2 million unique users every week.

It also attracted more than 1.1million unique users in February 2010 accessing mobile news, weather and sport content from Â鶹Éç Global News every week. By April, this had increased to 1.5 million unique users every week. There has been an increase of 120% in page impressions in the last year. Mobile traffic to news pages alone on the bbc.com mobile site increased tenfold.

Notes to Editors

Â鶹Éç World Service is an international multimedia broadcaster delivering 32 language and regional services, including: Albanian, Arabic, Azeri, Bengali, Burmese, Cantonese, English, English for Africa, English for the Caribbean, French for Africa, Hausa, Hindi, Indonesian, Kinyarwanda/Kirundi, Kyrgyz, Macedonian, Mandarin, Nepali, Pashto, Persian, Portuguese for Africa, Portuguese for Brazil, Russian, Serbian, Sinhala, Somali, Spanish for Latin America, Swahili, Tamil, Turkish, Ukrainian, Urdu, Uzbek, and Vietnamese.

It uses multiple platforms to reach its weekly audience of 180 million globally, including shortwave, AM, FM, digital satellite and cable channels. Its news sites, which received 7.3 million weekly visitors in March 2010, include audio and video content and offer opportunities to join the global debate. It has around 2,000 partner radio stations which take Â鶹Éç content, and numerous partnerships supplying content to mobile phones and other wireless handheld devices. For more information, visit bbcworldservice.com. For a weekly alert about Â鶹Éç World Service programmes, sign up for the Â鶹Éç World Agenda e-guide at bbcworldservice.com/eguide.

Â鶹Éç World News, the Â鶹Éç's commercially funded international 24-hour news and information channel, is owned and operated by Â鶹Éç World News Ltd, a member of the Â鶹Éç's commercial group of companies. Â鶹Éç World News attracts 71 million viewers a week, is available in more than 200 countries and territories worldwide, and reaches 303 million households and more than 1.8 million hotel rooms. The channel's content is also available on 81 cruise ships, 46 airlines, 36 mobile phone networks and a number of major online platforms including bbc.com/news. For further information on how to receive Â鶹Éç World News, download schedules or find out more about the channel, visit bbcworldnews.com.

The new Â鶹Éç World Service global audience estimate is derived from a comprehensive programme of independent audience research. This year's figure incorporates new data from 25 countries – some 57% of this year's audience.

The Â鶹Éç World News audience figure is compiled from multiple surveys (syndicated, omnibus and specifically commissioned) from over 100 countries.

The surveys are carried out by independent market research groups and comply with international standards of audience research.

Â鶹Éç World Service Publicity