Â鶹Éç

The Â鶹Éç has published the results of a range of measures for the first time today that show public perceptions of quality on the Â鶹Éç are at their highest for many years.

The results, taken from independent research commissioned by the Â鶹Éç, will be published quarterly, and include the audience Appreciation Index (AI) – a score out of 100 given to Â鶹Éç services by an independently run panel of 20,000 people. The panel has been running for five years but the results have not been published until now.

The results indicate that for radio, television and online, scores are at an all-time high, with all television channels scoring more than 80 and all major radio networks scoring 77 or above.

As well as the AI measurement, the Â鶹Éç has also asked audiences whether they view programmes and services across the Â鶹Éç as distinctive. The results here again show the Â鶹Éç is performing well.

James Holden, Head of Audiences at the Â鶹Éç, says: "Audiences are at the heart of everything we do at the Â鶹Éç, so it is very encouraging to see our services performing so strongly in the opinion of our audience. 97% of people in the UK use a Â鶹Éç service every week and it is really important that we understand whether they think what they get from us is both high quality and distinctive. We are constantly striving to meet our audiences' naturally high expectations but these results show a very positive story across the board."

Adrian Ruth, Controller Performance for Â鶹Éç, says: "It is encouraging to see that Â鶹Éç channels such as Â鶹Éç One, with the range of programmes available to a wide audience, continues to record high AI and strong distinctiveness scores despite the level of choice on offer to licence fee payers."

Results for January – March 2011 include:

Appreciation index – AI

All Â鶹Éç TV    82	All Â鶹Éç Radio           80
Â鶹Éç One       81	Radio 1       78
Â鶹Éç Two       83	Radio 2                      81
Â鶹Éç Three     84	Radio 3                      83
Â鶹Éç Four       85	Radio 4                      80
Â鶹Éç HD         85	Radio 5 Live              77

Distinctiveness

All Â鶹Éç TV    69%  Â	All Â鶹Éç Radio           73%
Â鶹Éç One       65%	Radio 1                      73%
Â鶹Éç Two       74%	Radio 2                      75%
Â鶹Éç Three     74%	Radio 3                      75%
Â鶹Éç Four       81%	Radio 4                      76%
Â鶹Éç HD         81%	Radio 5 Live              63%

Notes to Editors

Â鶹Éç Press Office