Main content
A guide to the greatest advertising stunts and gimmicks of recent times. Written and presented by Steve Punt. From 1999.
Apparently advertising only took off once most people had learned to read.
Steve Punt learns about the origins of sky calligraphy, its effectiveness, and why it was banned in the UK.
Plus, he hears about an intriguing attempt by a national newspaper to increase its sales by launching a non-existent missing person.
Written and presented by Steve Punt.
Producers: Sue Foster & Simon Elmes
First broadcast on 麻豆社 Radio 4 in September 1999.
Last on
Mon 4 Aug 2025
09:30
麻豆社 Radio 4 Extra
More episodes
Previous
You are at the first episode
Broadcasts
Mon 10 Sep 2007 13:15麻豆社 Radio 7- Mon 3 Mar 2008 13:15麻豆社 Radio 7
- Mon 13 Oct 2008 13:45麻豆社 Radio 7
- Tue 13 Oct 2009 14:15麻豆社 Radio 7
- Wed 14 Oct 2009 04:15麻豆社 Radio 7
- Mon 13 Sep 2010 15:00麻豆社 Radio 7
- Sun 27 May 2018 15:45麻豆社 Radio 4 Extra
- Mon 28 May 2018 03:45麻豆社 Radio 4 Extra
- Mon 4 Aug 2025 09:30麻豆社 Radio 4 Extra