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The ultimate advertising stunts guide, including the creation of characters and competitions. Hosted by Steve Punt. From 1999.
Did you know that Marilyn Monroe promoted an engine oil?
A look at how celebrities and characters have been used for marketing.
Robert Opie discusses promotional characters, including the Oxo family, the Bisto Kids, the Ovalteenies and the Cherry B twins.
Written and presented by Steve Punt
Producers: Sue Foster & Simon Elmes
First broadcast on 麻豆社 Radio 4 in September 1999.
Last on
Wed 6 Aug 2025
09:30
麻豆社 Radio 4 Extra
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- Wed 12 Sep 2007 13:15麻豆社 Radio 7
- Wed 5 Mar 2008 13:15麻豆社 Radio 7
- Wed 15 Oct 2008 13:45麻豆社 Radio 7
- Thu 15 Oct 2009 14:15麻豆社 Radio 7
- Fri 16 Oct 2009 04:15麻豆社 Radio 7
- Wed 15 Sep 2010 15:00麻豆社 Radio 7
- Sun 10 Jun 2018 15:45麻豆社 Radio 4 Extra
- Mon 11 Jun 2018 03:45麻豆社 Radio 4 Extra
- Wed 6 Aug 2025 09:30麻豆社 Radio 4 Extra