Â鶹Éç

As Britain prepares to host the leaders of the richest democracies in the world at the G7 summit, Nick Robinson begins a week-long series  exploring Britain’s place in the world.

Over five programmes, Nick considers our hard, soft and economic power, our influence and alliances, whether we are we just a Small Island or whether we can be, in Boris Johnson’s phrase, Global Britain?  

3. Brand Britain

Swapping the Beatles, Bond and Beckham for the Premier League, Nick examines the strength of Britain’s soft power through the lens of one of our most powerful international brands. He explores the confluence of factors that made the Premier League the premier league, and considers what the recent European Super League fiasco means. In addition, with the writer of the hit ITV series Victoria, Daisy Goodwin, Nick considers which British TV shows do, and do not, sell abroad and asks if Brand Britain is being diluted by a Netflix-induced pressure to make popular culture more palatable to many different countries at once. Finally, the programme questions whether Britain is too complacent about one of our largest soft power assets, higher education.

A Juniper Connect production for Â鶹Éç Radio 4