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Friends Neil and Kai started their chilli farm in 2019 and now grow over 500 pesticide-free plants in their Wye Valley polytunnels. As they are a young business, taking their products to the prestigious Abergavenny Food Festival for the first time is a big deal for them. Hoping to turn customers’ heads with their fresh chillies and flavoured salts, they’re also launching their new chilli ice creams to the public.

Over in the Monnow Valley, Kevin is bottling up his award-winning Welsh cider, perry and apple juice. He and his partner Natalie are passionate about managing orchards in a wildlife-friendly way. For both these small-scale farming businesses, if sales go well on the day, the festival will be a great financial boost.