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Cereal

Episode 6 of 12

The candidates must design and create a brand new breakfast cereal to sell to industry buyers. Bland recipes and boring boxes result in another candidate being fired.

The candidates must design and create a new breakfast cereal aimed at six-to-eight-year-olds to pitch and sell to industry buyers. One team’s bland recipe leaves a sour taste in potential buyers’ mouths, while the other team’s boring box gives their cereal a short shelf life. In the boardroom, it’s toast for one candidate as they’re told, 'You’re fired!'

Available now

58 minutes

Audio described

Credits

Role Contributor
Executive Producer Paul Broadbent
Series Editor Naomi Banat
Series Editor Laura Walker
Series Producer Alice Almond
Director Roman Green
Production Company Fremantle

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