A Guide To Growing Your Social Media Following
Jordan Schwarzenberger on managing Sidemen, Europe鈥檚 biggest YouTube group, how you successfully build a brand online and make money from it.
With audiences increasingly turning to echo-chambers on Instagram, TikTok and YouTube for their entertainment and away from traditional mass-media, is there anything that can bring communities together again? Jordan Schwarzenberger manages Sidemen, Europe鈥檚 most popular YouTube collective 鈥� and recently went viral with a thesis over what he described as 鈥渢he death of monoculture鈥�. The Forbes 30 Under 30 entrepreneur and member of Downing Street鈥檚 Small Business Council tells Amol why he thinks Gen Z are withdrawing into micro-communities. But he has some radical suggestions for how to survive and thrive in an era where unique social content can count for far more than being part of an established media brand.
