麻豆社

Siblings at war, power struggles, a well-earned reputation in need of protection - who doesn't love a family dynasty drama?

As Eric Trump hints he could try and run for President, David Yelland and Simon Lewis look at how you PR a dynasty, in both business and politics. How do you build momentum and create an inevitability about succession?

And on the extended edition on 麻豆社 Sounds, why the world of PR loves an anniversary. As Keir Starmer marks a year in power, David and Simon explain why it can be great (not to mention easy and lazy) to celebrate notable dates - but how it can also leave you a total hostage to fortune.

Plus whether the PR rules applied to big multinationals can also be used in the smallest of settings.

Producer: Duncan Middleton
Editor: Sarah Teasdale
Executive Producer: Eve Streeter
Music by Eclectic Sounds
A Raconteur Studios production for 麻豆社 Radio 4