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Inspired by a 麻豆社 Northern Ireland archive clip 鈥楪irl of the Year鈥� 脷lla Mhacha reflects on female beauty standards and gender stereotypes subverting them for this folk horror film.

In this archive inspired series of Two Minute Masterpiece, filmmakers Niamh Kelly and Liam McDonnell reflect on female beauty standards and gender stereotypes in their folk horror film 脷lla Mhacha . Inspired by an archive clip 鈥楪irl of the Year鈥� in which competitors promote Armagh apples by handing them out to men in the grounds of Belfast City Hall. In this updated version a group of women again hand out apples to men but this time the power and the camera鈥檚 gaze is subverted with a surprising twist.

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3 minutes