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With audiences increasingly turning to echo-chambers on Instagram, TikTok and YouTube for their entertainment and away from traditional mass-media, is there anything that can bring communities together again?

Jordan Schwarzenberger manages Sidemen, Europe鈥檚 most popular YouTube collective 鈥� and recently went viral with a thesis over what he described as 鈥渢he death of monoculture鈥�.

The Forbes 30 Under 30 entrepreneur and member of Downing Street鈥檚 Small Business Council tells Amol why he thinks Gen Z are withdrawing into micro-communities.

But he has some radical suggestions for how to survive and thrive in an era where unique social content can count for far more than being part of an established media brand.

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Episodes of Radical with Amol Rajan are released every Thursday and you can also watch them on 麻豆社 iPlayer: /iplayer/episodes/m002f1d0/radical-with-amol-rajan

Amol is a presenter of the Today programme on 麻豆社 Radio 4. He is also the host of University Challenge on 麻豆社 One. Before that, Amol was media editor at the 麻豆社 and editor at The Independent.

Radical with Amol Rajan is a Today podcast. If you enjoy this (and you've read this far so hopefully you do), then we think you鈥檒l also like another podcast from Today. It鈥檚 called Political Thinking with Nick Robinson and you can listen to Nick鈥檚 interviews here: /sounds/brand/p04z203l

This episode of Radical with Amol Rajan was made by Lewis Vickers with Izzy Rowley. Digital production was by Gabriel Purcell-Davis. Technical production was by Phil Bull. The editor is Sam Bonham. The executive producer is Owenna Griffiths.