Advertising Water
The candidates must tap into the bottled water market to create a TV advertisement and a social media campaign, but watered-down branding and wishy-washy ads mean a candidate is filtered out.
It’s the advertising task, and Lord Sugar invites along a special guest – Big Zuu – to help him judge the candidates. They must tap into the bottled water market and create an ad campaign and live stream. One team comes up with a punchy concept but has a pushy project manager, and for the rest, it’s sink or swim aboard a boat on the River Thames. In the boardroom, one candidate is filtered out of the process.
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Clips
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"It's giving banana milkshake"
Duration: 00:56
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"I almost feel like they've tried to sabotage this task"
Duration: 01:15
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A phone call from Big Zuu
Duration: 00:49
Credits
| Role | Contributor |
|---|---|
| Executive Producer | Naomi Banat |
| Executive Producer | Paul Broadbent |
| Director | Ed St Giles |
| Production Company | Fremantle |
Broadcasts
- Thu 19 Feb 2026 21:00
- Wed 25 Feb 2026 21:00
- Thu 26 Feb 2026 00:30Âé¶¹Éç Two except Northern Ireland & Northern Ireland HD
- Thu 26 Feb 2026 01:00Âé¶¹Éç Two Northern Ireland & Northern Ireland HD only

