Main content
Advertising Water
Episode 4 of 12
The candidates must tap into the bottled water market to create a TV advertisement and a social media campaign, but watered-down branding and wishy-washy ads mean a candidate is filtered out.
It’s the advertising task, and Lord Sugar invites along a special guest – Big Zuu – to help him judge the candidates. They must tap into the bottled water market and create an ad campaign and live stream. One team comes up with a punchy concept but has a pushy project manager, and for the rest, it’s sink or swim aboard a boat on the River Thames. In the boardroom, one candidate is filtered out of the process.
On TV
Thu 19 Feb 2026
21:00
More episodes
Previous
Next
Coming soon
Credits
| Role | Contributor |
|---|---|
| Executive Producer | Naomi Banat |
| Executive Producer | Paul Broadbent |
| Director | Ed St Giles |
| Production Company | Fremantle |
Broadcast
- Thu 19 Feb 2026 21:00

