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Advertising Water

Episode 4 of 12

The candidates must tap into the bottled water market to create a TV advertisement and a social media campaign, but watered-down branding and wishy-washy ads mean a candidate is filtered out.

It’s the advertising task, and Lord Sugar invites along a special guest – Big Zuu – to help him judge the candidates. They must tap into the bottled water market and create an ad campaign and live stream. One team comes up with a punchy concept but has a pushy project manager, and for the rest, it’s sink or swim aboard a boat on the River Thames. In the boardroom, one candidate is filtered out of the process.

Release date:

58 minutes

On TV

Thu 19 Feb 2026 21:00

Credits

Role Contributor
Executive Producer Naomi Banat
Executive Producer Paul Broadbent
Director Ed St Giles
Production Company Fremantle

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