麻豆社

The 麻豆社 has just released a new raft of visualised podcasts - podcasts productions that you can watch as well as listen to. Some are being released on YouTube and some on iPlayer, but all have audio-only versions available on 麻豆社 Sounds too. It's part of a strategy to grow listenership beyond the audiences that usually listens to linear radio. But is it where everything is ultimately headed? Andrea Catherwood talks to Jonathan Kanagasooriam, Managing Editor for Podcast Strategy and Video Podcasts at 麻豆社 Sounds, about how he's catering for those who like to watch podcasts.

And the closure of long wave has been set for the end of this year - we hear an update from the 麻豆社.

Finally, we hear from two fans of the longrunning Elis James and John Robins podcast, which has a home on 麻豆社 5 Live. It's been on the airwaves for years, but a recent announcement has indicated that the pod is now moving visualised versions of their recordings behind a paywall on Patreon. Longtime listeners Emma and Chris give their take.

Presenter: Andrea Catherwood
Producer: Pauline Moore
Assistant Producer: Rebecca Guthrie
Executive Producer: David Prest

A Whistledown Scotland Production for 麻豆社 Radio 4