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Toast - Wilko

What went wrong at Wilko? Sean Farrington examines another successful business that still ended up toast.

Wilkinson - or Wilko as it became known - was a privately-owned family business that had been successful for decades, offering low-priced household products from its chain of high street stores.

So why did it falter during a cost-of-living crisis when people were looking for value?

The 麻豆社 Business journalist, Sean Farrington, investigates how its stores ended up toast, in the company of resident business expert and entrepreneur, Sam White.

To help explain what happened, Sean and Sam delve into the parliamentary archives and hear from expert guests including Gordon Brown who was Wilkinson's managing director for 15 years and Patrick O'Brien, Research Director at GlobalData who has followed the fortunes of high street names for over a decade.

At the end, Sam has to come up with her own conclusions about the fate of Wilko based on what she has just heard.

If you have a good idea for an interesting Toast topic then tell us about it - email toast@bbc.co.uk

Produced by Jon Douglas, Toast is a 麻豆社 Audio North production for 麻豆社 Radio 4 and 麻豆社 Sounds.

Release date:

24 minutes

On radio

Thu 28 May 2026 12:32

Broadcast

  • Thu 28 May 2026 12:32

Podcast