麻豆社

Dallas businessman Bill Moore aims to make penis enlargement as commonplace as Botox and bring the procedure into the mainstream, positioning male cosmetic surgery as a growing part of the aesthetics industry.

The documentary follows several men, including an OnlyFans creator and a father of five, as they put their bodies on the line and undergo surgery in pursuit of physical transformation.

Through intimate access to both the practitioners selling the dream and the men buying into it, the film traces the insecurities, trauma and societal pressures driving each of them, while raising uncomfortable questions about the ethics of an industry built on male self-doubt.

Filmed over two years, with dark humour and unexpected tenderness, this is a timely and revealing portrait of identity and self-image as cosmetic surgery among men continues to rise.