05/07/2014 GMT
Will.i.am shows off his latest art installation, David Reid travels to Cannes to see an immersive film screening, while LJ Rich is in Sweden at an art auction with a difference.
Will.i.am shows off his latest art installation which will involve digital music and analogue gesture control. David Reid travels to Cannes to see an immersive film screening where 2,500 industry professionals attending, all wear custom 锟絜motion-sensing锟� wristbands that measure the audiences reaction and their data is visualised in a 3D hologram projection which surrounds the physical cinema screen. And LJ Rich is in Sweden at an art auction with a difference - the auction visitors are each individually hooked up to biometric sensors which measure their state of arousal and once everyone锟絪 data is gathered, the piece of art on auction will be given to the winner with most of a reaction.
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Clips
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The evolution of Bjork's instruments
Duration: 02:24
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How to become a virtual bird
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Turning a wish into a virtual butterfly
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Bidding for art with emotions
Duration: 02:41
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