Main content
Cultural advertising?
Have you ever seen an advert with a Sikh model wearing the Turban and beard?
Well, recently the company GAP placed a Sikh model in prominent locations on billboards, direct mail advertising and digital channels.
Some say this has raised the profile of Sikhs, but how and did it need to be raised?
In this extract reporter Sonia Mumtaz gets reaction to the advert from people in Easton...
Duration:
This clip is from
More clips from Manny Masih
-
Putting family before party politics
Duration: 07:47
-
First South Asian mayor 'breaking barriers'
Duration: 06:45
-
Historic ship's 'thorny' past explored
Duration: 04:05
-
First Indian female councillor championing diverse voices
Duration: 05:54