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Consumer Branding
A look at the use of branding and the psychology behind it. Peter Day jumps on the brand wagon looking back at the past to find out what we can learn about the brands of the future and what brand failures tell us about the vital business of branding.
麻豆社 World Service Archive
This programme was restored as part of the World Service archive project
Advice For Entrepreneurs
What is the one piece of advice successful global entrepreneurs would offer?
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