麻豆社

Steve Hewlett speaks to Bal Samra, the 麻豆社 Commercial Director who was involved in the Bake Off negotiations. The 麻豆社 is about to put other much-loved 麻豆社 programmes like Holby City out to competitive tender. Steve asks Bal Samra how the 麻豆社 lost Bake Off and whether Channel 4 has bought a very expensive big tent.

First broadcast on The Media Show, 21 September 2016.