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Election 2017: The social media campaign

Two young voters, Twitter UK planning director and an expert on online campaigning

Facebook was a key influencer in the outcome of the 2016 US presidential election and the Brexit vote, according to those who ran the campaigns.

We spoke to two young voters, Director of planning for Twitter UK David Wilding and, Vesselin Popov from the Cambridge Psychometrics Centre about how effective social media campaigning can be during elections.

(Image: Mobile phones. Credit: Thinkstock)

Release date:

20 minutes

Podcast