The Avocado Wall
The amazing success story of the avocado in the US as a case study for the future of US-Mexico trade.
The avocado is the food that unites a nation but could it be facing the political fight of its life? From guacamole and chips at fast food chains to wellness bloggers and movie stars 鈥� avocados are eaten by all demographics in the US. The little fruit are big big business with about four billion consumed a year. But, the US consumer鈥檚 appetite depends on imports and the biggest producer is directly south of the border 鈥� Mexico. With uncertainty over Nafta (North America Free Trade Agreement) and no weakening of President Trump鈥檚 rhetoric over the douthern Border, is the avocado facing a less certain future.
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