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How to be more persuasive

Have you got the skill to tempt people into doing what you want?

How do you get people to do what you want? It's a real skill - we all know people who have that skill and people who don't. In this podcast we speak to the writer and American presentation guru Jay Heinrichs who has written How to Argue with a Cat.

(Image: Blair and Brown shaking hands, credit: PA)

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6 minutes

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