How James Bond changed a Mexican tradition
Mexico City has always celebrated the Day of the Dead on 2 November, but until Hollywood came to town, they never celebrated with an elaborate parade.
Stacy Perskie is CEO of Redrum in Mexico City, the production company who were in charge of creating the opening scene of the 2015 James Bond film Spectre.
Speaking to 5 Live鈥檚 Jamie Stangroom, he said the parade created for the film had been so spectacular that Mexico City had decided to adopt it as a new tradition.
鈥淔ilms like James Bond and Disney鈥檚 Coco have put [the Day of the Dead] back in a really huge spotlight and made it part of mainstream pop culture. It鈥檚 now so much more appealing and more rooted for new generations which ensures it鈥檚 never forgotten.鈥�
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