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Six out of the top 20 marine litter polluters are in South East Asia, so where better to launch a social media campaign to reduce single use plastic. The MeshMinds Foundation and the UNEP are behind an Instagram campaign to raise public awareness called ‘100 Days to Beat Plastic Pollution’, which includes four new augmented reality games.

Kay Vasey from MeshMinds explains how she hopes it will change habits and reduce single use plastic.

(Image: Plastic bottles floating in sea, Credit: Getty Images.)