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Rebranding Turkey

Many were caught by surprise earlier this year when Turkey started a campaign to rebrand its internationally recognised name as T眉rkiye. The Turkish President, Recep Tayyip Erdogan, said that the new name 鈥渞epresents and expresses the culture, civilisation, and values of the Turkish nation in the best way鈥.

Last week, the UN accepted the Turkish government's request to change its international name. In an essay for Weekend, Turkish writer and journalist Kaya Genc ponders the what he thinks might be the 'real' reasons behind his country鈥檚 request.

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Duration:

3 minutes