Main content

2. The Punk Revolution

Good Ship BrewDog Series 1
Episode 2 of 8

BrewDog blew up 鈥淏ig Beer鈥� as part of their aggressive, anti-corporate marketing strategy attracting a loyal community of superfans. Could the Captain鈥檚 business manoeuvres be undercutting the very ethos that made the brand so popular?

Available now

34 minutes

More episodes

Previous

1. Setting SailSeries 1

Next

3. Make It HappenSeries 1

See all episodes from Good Ship BrewDog

Podcast

  • Good Ship BrewDog

    "Punk" CEO James Watt made BrewDog a 拢2bn firm but a storm is brewing aboard the Good Ship