How to get people eating less meat
Can 鈥榝ake meat鈥� help reduce the amount of meat we consume?
Farming animals for meat has a massive environmental impact, both in terms of land use and carbon emissions. But in order for people to eat less meat, they need to be excited about the alternatives.
Around the world, people are coming up with ingenious meat replacements that look, taste and smell more like the real thing than ever. In Switzerland, we visit the perfume company that鈥檚 now turned its hand to perfecting the flavour in veggie burgers. And in Nigeria we meet the entrepreneur who has devised an alternative to beef and chicken that he hopes will appeal to West African tastes. Plus, we speak to the start-up in Israel that鈥檚 making kosher veggie 鈥榤eat鈥� using a 3D printer.
Presenter: Myra Anubi
Reporter/Producer: Craig Langran
Producer: Lucy Burns
Picture: Vegan burger (Getty Images)
People fixing the world on YouTube
Watch stories of people changing their world on the World Service English YouTube channel
Podcast
-
People Fixing The World
Discover the people and the projects trying to make the world a better place