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Decisions That Made Me: Joanna Jensen (Childs Farm Founder)

The children鈥檚 skincare entrepreneur tells Evan Davis about the investment that fell through last-minute and nearly ended her fledgling business.

When an investor pulled the plug on a 拢3m cash injection for Joanna Jensen鈥檚 fledgling business, it could not have come at a worse time. The Childs Farm founder was just about to launch in two of the UK鈥檚 biggest high street stores, and was also going through a divorce and moving out of the family home with her two young daughters. Joanna tells Evan Davis how the last-minute let-down taught her who she could trust in business and what she needed to look for in a future financial partner.

Producer: Georgiana Tudor
Series Producer: Simon Tulett
Editor: Matt Willis
Sound: Gareth Jones and Matt Cadman
Production co-ordinator: Katie Morrison

(Image: Photographer: Emily Patrick. Copyright: Joanna Jensen)

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17 minutes

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