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Business of Sport with Sean Farrington
It鈥檚 the most popular sport in the US, but what will it take to get young people here to turn up, tune in and touch down with the NFL?
Sean Farrington sits down with Henry Hodgson, NFL UK's general manager, to talk about what it will take to grow American football鈥檚 fanbase in the UK and why London is hosting three of its games this season. What can the sport learn from Premier League football and what will it take to make it a success over here.
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