麻豆社

Professor Shinji Aoki accidentally discovered a bed and breakfast near Pembridge three decades ago. He's now a regular, bringing small groups to the county to enjoy the world-renowned Herefordshire hospitality.

Juliet Williams runs Lowe Farm and says the area is a hotspot for 'green tourists' from the University of Tokyo, looking to learn about managing holidaymakers in rural areas.

Andrew Easton reports.