Is there such a thing as a sober generation?
Mixers are out, matchas are in (or is it a bit more complicated鈥�)
You might have heard Gen Z being called the 鈥渟ober generation鈥� - the data suggests that we鈥檙e less likely to drink than older generations, that alcohol-free brands are getting more popular with under-30s and there鈥檚 a huge push towards sobriety and wellness culture more generally. At the same time, pre-mixed cocktails are flying off the shelves - and new figures suggest that binge drinking has gone up.
So is Gen Z really drinking less than previous generations? Or is that just a myth?
In this episode, we go to one of London鈥檚 alcohol-free pubs to chat to three guests who all stopped drinking in their 20s: Millie, founder of the Sober Girl Society and author of HANGXIETY, Daniel, creative director of The Scene, a South Asian-led collective organising alcohol-free events in London, and Tyler, a content creator. We discuss how drinking culture is changing 鈥� and whether quitting alcohol is on the rise for Gen Z.
