麻豆社

The emergence of micro dramas led to transformation of China鈥檚 entertainment industry, cutting costs for sets and boosting jobs for newer actors. There were early estimates that the micro-drama market would be worth $14bn by 2027. But now the emergence of AI tools has changed things once again. Actors and sets can be generated with AI, so production has accelerated and costs have lowered even further. The quality of the content has also massively changed thanks to the uncanny visuals AI can make.

We speak to 麻豆社 Global China Unit鈥檚 Mengchen Zhang about how this is affecting actors in China especially. We also hear about concerns around rights and the use of people鈥檚 likeness in this style of content.