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The president and CEO of Lamborghini doesn’t just sell supercars, he sells a symbol of status, speed, and style.

But what does it take to lead one of the world’s most iconic luxury brands?

Theo Leggett meets Stephan Winklemann at a Lamborghini showroom in London, UK, to explore his journey from paratrooper to CEO of some of the top automobile companies.

We hear how he steers businesses through a worldwide economic recession, a pandemic, and global trade wars. Plus, with the rise of electric vehicles – what is the future for the luxury car company?

Produced and presented by Theo Leggett
Additional production: Niamh McDermott

(Image: Stephan Winkelmann sat in front of a yellow Lamborghini wearing a suit and grinning into the camera)