Can AI power a green fashion revolution?
Could AI technology help the fashion industry get to grips with sustainability, and arrest its brutal impact on the planet?
With a huge carbon footprint, vast water usage and filling up of landfills, the fashion industry鈥檚 impact is well documented. But companies throughout the supply chain have rolled out tech solutions, many of them AI powered, to address these issues.
At the growing stage, AI apps are being used by farmers to grow regenerative cotton. Other companies are using such tech to optimise orders, reducing the amount of garments that go straight to landfill. AI powered machines are detecting defects at the manufacturing stage and retailers are using it to help their customers make more informed choices.
Fashion journalist Brooke Roberts-Islam follows a pair of jeans across the full fashion supply chain. We visit a cotton farm in India, where AI tools help to reduce water and pesticide use; in Bangladesh, algorithms in garment factories prevent waste through identifying defects in materials and retailers in the West are providing their customers with detailed information on the materials used in each product.
Featuring contributions from Kuldeep Khatri, director of nature at Materra; Max Easton, CEO of Smartex; and Andrew Xeni, founder of the ethical retailer Nobody鈥檚 Child.
Presenter: Brooke Roberts-Islam
Sound engineer: Jarek Zaba
Producer: Jarek Zaba
A 2 Degrees West production for 麻豆社 World Service
(Photo: AI powered machine in a garment factory helps identify defects in materails. Credit: Russel Shubho)
Last on
More episodes
Previous
Featured
-
.
Broadcasts
- Tue 6 Jan 2026 08:06GMT麻豆社 World Service
- Tue 6 Jan 2026 15:06GMT麻豆社 World Service except East and Southern Africa & West and Central Africa
- Tue 6 Jan 2026 18:06GMT麻豆社 World Service East and Southern Africa & West and Central Africa only
- Tue 6 Jan 2026 23:06GMT麻豆社 World Service except East and Southern Africa & West and Central Africa
- Sat 10 Jan 2026 23:06GMT麻豆社 World Service East and Southern Africa & West and Central Africa only
- Sun 11 Jan 2026 10:06GMT麻豆社 World Service
- Sun 11 Jan 2026 18:06GMT麻豆社 World Service News Internet
- Mon 12 Jan 2026 03:06GMT麻豆社 World Service except News Internet
People fixing the world on YouTube
Watch stories of people changing their world on the World Service English YouTube channel